When work is a privilege. By Jas Dhand, Corporate Sales Manager, Lexus Edgware Road

For most of us, there’s a great deal about the job and the workplace which gets us out of bed on a Monday morning and there’s also plenty which has us looking forward to Friday afternoons too! But every now and then there’s moment in your working life which is truly special and will stay with you forever. Well, I enjoyed just such a moment the other week when I delivered a new Lexus IS 300h to the UK ambassador of Japan Koji Tsuruoka.

It was an honour and a privilege (if a bit nerve-wracking) to hand over the vehicle at the Japanese Embassy in Piccadilly.

You may have read a piece by my general manager Diana Mackinnon which explains the renowned Japanese hospitality omotenashi and here I was expected to deliver exactly that to the Japanese ambassador!

However, the experience couldn’t have been more of an eye-opener. I was indeed worried of making a faux pas without even realising and was very conscious of adopting an extremely polite persona. What I discovered is that omotenashi works both ways.

Perhaps it’s a hang up of us Brits and the idea of doffing one’s cap to the gentry which is still very much engrained in our culture that when we are delivering a service, the respect and courteousness emanates from the service provider to the service receiver. Now most of us would remember our pleases and thank-yous towards the waiting staff when out for dinner and in any other number of circumstances when we are being provided a service, so I don’t mean us Brits forget our manners as soon as we become the customer or client, but there is an expectation that the service providers act in a certain way and us the recipients or customers politely accept that level of service.

That relationship is very different in the Japanese culture. Yes, omnitenashi is the very epitome of Japanese hospitality, service and politeness, but customers and clients are equally as respectful and polite to the service givers.

Indeed, it was an honour to give the ambassador a personal introduction to his new Lexus and customising and tailoring some of the features to meet his requirements. However, the biggest impact on me was being treated with equal courtesy and genuine respect by the ambassador and the Japanese representatives from Toyota/Lexus GB. It was this which made the experience a genuine privilege.

I was made to feel as though I was an extremely important and valuable part of the entire process especially when the ambassador invited us to celebrate the delivery with him in the beautiful Garden Room of the embassy itself.

When the ambassador’s office took the time to thank Makoto Ito, the chairman and CEO of Jemca, the parent company of Lexus Edgware Road, for our customer service who in turn thanked my general manager and contacted me personally praising us for our attention to detail, it made the experience even more special.

Koji Tsuruoka took up his position as the new ambassador in UK in June and all of us at Lexus Edgware Road would like to wish him the very best for his time in London.

In his initial address on the embassy’s website he commented: “As Japan is hosting the Rugby World Cup in 2019 and the 2020 Tokyo Olympic and Paralympic Games, I imagine there will be compelling reasons for more British people to want to visit Japan.  Our aim is to serve the interests of both Japanese citizens in the UK and British people who are interested in Japan, and my embassy will dedicate itself to nurturing effective communication between our two countries and peoples.”

In an interview Mr Tsuruoka revealed he is a keen golfer and is looking forward to visiting Scotland, in particular, St Andrews which he described as ‘the jewel in the crown of golf’.


Picture caption: (L-R) Makoto Ito, chairman & CEO, Jemca; Koji Tsuruoka, UK ambassador of Japan; Yusuke Takane, sales planning manager, Toyota GB; and Hideaki Homma, technical general manager, Toyota Motor Europe.

We’ve been busy at Lexus Edgware Road this summer

It’s been a busy summer for us at Lexus Edgware Road which has seen the team ‘out and about’ at a variety of venues supporting a wide range of events.

And there’s no let up, yesterday (1 September) we handed over several of our 120 Lexus vehicles with more scheduled today and to be delivered to customers as the plate changes from ‘16’ to ‘66’. Customers will be taking delivery of new vehicles throughout the month, traditionally the second busiest after March, although we are still taking orders so there is a very good chance we will outperform the 16 plate change month when we delivered 168 vehicles.

With little time to catch our breath after a hectic summer, we just wanted to say a big thank-you to our partners, their guests and customers and a hearty welcome to those of you who have visited our premises for the first time as a result of all the activity we have undertaken, we are looking forward to seeing some of you who are scheduled to pick up your new Lexus today or later in the month.

We have been involved with several sports clubs and have backed a number of local charities and fundraising events ever since general manager Diana Mackinnon took up her role almost 10 years ago in 2007, but this summer has been our busiest yet.

Dyrham Park Golf and Country Club

We first became involved in the club in 2009 and since then the relationship has strengthened and flourished to the point that a walk around the club’s car park will see a significant proportion of vehicles from our centre. Our employees are familiar faces at the club with our continued support and presence at events throughout the season as well as hosting our own golf days.

This year we were privileged to be sponsors of The Glancy Trophy, which took place in July. Hosted by the Jewish Golf Clubs and Societies in the UK and Ireland, the annual competition brings together top players from Jewish clubs and this year 180 players took part attracting 300-400 spectators, predominantly from London.

Middlesex County Cricket Club

We first sponsored MCCC in 2014 and have continued with our partnership ever since with 2016 being our third season.

Our partnership incorporates a range of activities including direct sponsorship of cricketer and captain Adam Voges and support of MCCC’s primary schools’ cricket competition which culminated in the grand finale at Richmond Park where Lexus Edgware Road manned a display and provided ‘goody bags’ to winners.

By far the most enjoyable part of our partnership has been our sponsorship of Pinky’s Pavilion, a children’s activity area available throughout the summer’s matches at both Lord’s and its Uxbridge ground during all Natwest T20 Blast matches as well as travelling to other events around Middlesex. It enables parents to relax and enjoy the cricket whilst their youngsters are able to run off steam and take part in some cricketing based activities.

Good luck to MCCC with their three remaining championship matches of the season, in particular, their last remaining home game against Yorkshire on 20 September.

Boreham Wood Football Club

We helped Boreham Wood FC kick off the new football season in style by becoming principle sponsor which includes our name on the back of both home and away shirts. Fans also see the our centre highlighted on two prominent stadium boards and two astro pitch banners whilst the we are also promoted in the match-day programme.

Hendon Golf Club

We have supported Hendon Golf Club’s charity fundraiser on behalf of the North London Hospice and Noah’s Ark Children’s Hospice for the past six years by providing a Hole in One prize of a CT 200h – unfortunately, no one has managed to win yet!

Business Show

The Business Show was a first for us and we were delighted with the response. Taking place at London’s ExCel from 11-12 May 2016 we had sold a car just a few days later to a show-goer.  The show attracts 25,000 small business people from all over the country although the majority are concentrated in London and the south east making it an ideal platform for our business.

High profile golf days

Once again, this year we backed both the ASOS and House of Fraser golf days which took place on separate days in July. We provided a display vehicle and supplied the Hole in One competition which adds additional excitement to the day although, again, unfortunately no one achieved the feat (fingers crossed for next year!).  Both events attract high profile business people and celebrities resulting in vast amounts of money raised for the companies’ charities.


We were delighted to take part in the Shooting Star charity fundraising evening in July where we had a Lexus vehicle on display to welcome guests and provided a Lexus for a week as part of the auction. Just under 500 guests attended the Shooting Star Chase Test Match Ball at The Grange Hotel, Tower Bridge with celebrity guests including Graham Gooch OBE, Angus Fraser MBE, Adam Hollioake, Andrew Strauss OBE, Devon Malcolm, John Emburey, Mushtaq Ahmad, Simon Jones MBE, Chris Tremlett and Sam Robson.

If you didn’t manage to catch up with us at the many events we attended this summer, do drop in and see us at our centre in Edgware Road where we always have a pot of coffee on the go, a friendly face for a chat and some great vehicles to browse.

Lexus Edgware Road takes up football!

As the new football season kicks off, at Lexus Edgware Road we are delighted to announce our new signing as Boreham Wood FC’s principle sponsor for the 2016/17 and 2017/18 seasons.

The centre is featured on the back of the club’s home and away shirts and fans will also see the sponsor’s business highlighted on two prominent stadium boards and two astro pitch banners whilst the dealership will also be promoted in the match-day programme.

We are also hoping our sponsorship is a sign of good fortune for the club since the team has won both their first two games of the season! The opening game in the National League saw Boreham Wood FC take on Forest Green Rovers at home and net a 1-0 victory. This spectacular performance was repeated (or arguably bettered) when the team played their first away game against Dover Athletic winning 4-1. – what a great start to the season, keep it up guys!

General manager Diana Mackinnon, who heads up the business, commented: “For us, Boreham Wood is just up the road so it was a natural partnership and we are all excited about our involvement in the club.

“We are always keen to become involved in the local sporting community. We can now add football to our portfolio of sports we continue to support which includes golf, rugby and cricket.

“Over the years and we have developed some very strong relationships with local clubs where we have seen our customers take up a new sport either actively or as a spectator and their supporters come to us when it’s time for a service even if they drive a different make or to buy a new car.”

Commercial executive at Boreham Wood FC Mandee Morris added: “We are delighted to have such a prestigious local company support us at Meadow Park. Attracting such backing speaks volumes about the work and progress the club is making in the local community. We are looking forward to Lexus Edgware Road being a part of the work we are doing as well as providing the business with a platform to showcase their products and services.”

Boreham Wood Football Club will also be playing host to Arsenal Ladies and the Arsenal Development Squad for the next two years reflecting Meadow Park as an in demand venue. Matches at the club are often televised on both BT and Sky Sports whilst Arsenal IPlayer and on UEFA TV also broadcast games featuring their teams.

“We would like all our supporters to know they will be given the warmest of welcomes at Lexus Edgware Road and we are confident many will decide to use the business to fulfil their motoring requirements,” Morris said. “Likewise, I am delighted to welcome Lexus Edgware Road to Boreham Wood Football Club.”

Toyota Reading in the community

This morning ReadiFood took delivery of a Toyota ProAce Van.

Malcolm Peirce, Director, Amanda Bayley, Office Manager and Kevin Derham, Support Worker of the Charity, Faith Christian Group met with Paul Edmonds of Toyota Jemca Reading to accept the keys of a new van for their ReadiFood service.

ReadiFood deliver over 100 parcels a week to people in serious need across Greater Reading.  For over 20 years ReadiFood have been fighting poverty among the homeless, needy, addicted and deprived.

This larger van comes at a very needy time for ReadiFood as they approach the school summer holidays where families’ vulnerability will be stretched and their support increases.

Malcolm Peirce, Director states: “We are absolutely delighted with the new van. It is the perfect size for our needs, being that bit larger than our existing vehicle which has served us well but was in desperate need of replacement. We are very grateful to JEMCA Toyota”

Lexus Edgware Road sponsors Middlesex Cricket’s Pinky’s Pavilion

As the local Lexus centre for the famous Lord’s Cricket Ground, home of Middlesex County Cricket Club in St John’s Wood, Lexus Edgware Road celebrates its fourth year in partnership with the club by sponsoring its new for this season children’s activity centre Pinky’s Pavilion.

Pinky’s Pavilion provides children’s activities throughout the summer’s matches at both Lord’s and its other home grounds during all Natwest T20 Blast and Royal London One day cup matches. Pinky’s Pavilion is also due to travel to lots of other events around Middlesex.

It means parents can relax and enjoy the cricket whilst their youngsters are able to run off steam and take park in some cricketing based activities. Pinky’s Pavilion, has also been strategically placed to enable youngster to keep up with the game whilst any parents who want to keep an eye on younger children while they play won’t miss any of the match.

Activities include MCCC’s new fast and fun game, B20 cricket, a ‘crazy catch’ competition, ‘speed bowling’ contest as well as fairground fun with a coconut shy, hook-a-duck and hoopla.

B20 cricket is a new way to play cricket devised by MCCC. http://www.middlesexccc.com/participation/b20 Each innings lasts just 20 balls, hence its name, and is aimed at widening participation in the sport. You can also watch MCCC’s YouTube clip which explains how B20 cricket is played https://www.youtube.com/watch?v=CHfjxsGGBAc

Lexus Edgware Road is offering all visitors to Pinky’s Pavillion at Middlesex CCC games throughout the summer a complimentary MOT as part of its partnership with the club this season. Visitors need to simply visit Pinky’s Pavilion and complete their details leaving the card in the Lexus branded box or they can complete their information online once they have returned home using the special URL found on the information card.

Once again, as part of its partnership with Middlesex CCC, Lexus Edgware Road has its own nominated player and this season we are delighted to be associated with captain Adam Voges.

Diana Mackinnon, Lexus Edgware Road general manager, said: “Middlesex Cricket provides us with the perfect opportunity to showcase our vehicle range to thousands of cricket supporters every year. This season we are delighted to be sponsors of Pinky’s Pavilion which reflects Midlesex Cricket’s  aim to encourage more people to enjoy this fantastic summer sport by making a day out at a match even more family friendly.”

For more information on Middlesex County Cricket Club, please visit http://www.middlesexccc.com

Lexus Edgware Road at The Business Show

The Lexus RX 450h will be on display at the Business Show at London’s ExCel on 11-12 May courtesy of Lexus Edgware Road.

An incredible 25,000 business people are expected to attend the show which showcases everything a small business person needs to start up or expand.

When it comes to a car which reflects refinement and style with exceptional fuel economy and low emissions in comparison to conventionally powered cars, we think visitors will be impressed with the range of Lexus hybrid drive vehicles.

Taking centre stage will be our latest arrival to the Lexus range, the luxury SUV RX 450h, the fourth generation version of this iconic vehicle. We expect its head turning good looks will be a crowd drawer whilst advanced technology including the new Safety System+ package of advanced preventive safety and driver assistance features to be a talking point. Business owners, though, will be particularly pleased to know the RX 450h combined cycle fuel economy is 54.3mpg for the SE model and 51.4mpg for other grades; respective CO2 emissions levels are 120 and 127g/km (VED bands C and D).

“The event attracts business people from all over the country but particularly the capital,” explained Lexus Edgware Road general manager Diana Mackinnon. “This provides us with the perfect opportunity to talk to hundreds of people who may not have considered Lexus otherwise. We think visitors will be interested in finding out more about the brand, its cost effectiveness and environmental credentials.”

The event offers business people the opportunity to identify potential suppliers and discover latest products and services on the market. It also incorporates a number of seminars with extensive business advice from marketing to finance.

A number of masterclasses are all free to attend and incorporate a range of subjects including what it means to small business should a Brexit vote prevail in the forthcoming EU referendum, Google will be hosting its ‘Digital Garage’, a drop in centre providing insights on digital trends and how to stay ahead and KPMG will provide advice on financial matters including cash flow, funding, tax, negotiation, pitching, and scaling up.

Additional shows run alongside – the  B2B Marketing Expo is designed specifically for the marketing sector; Business Startup is aimed at those who are thinking about starting a business; Going Global focuses on how companies can expand worldwide, export products or establish overseas operations; and the Sales Innovation Expo is an event especially for sales professionals.

Having a stand at the well established and high reputable show, now in its 12th year, enables Lexus Edgware Road to highlight the range of vehicles available and explain why the combination of hybrid drive and the Lexus hallmarks of luxury and technology make the vehicles the perfect business partner.

If you’re a business owner, think you will find a visit invaluable and if you are visiting, be sure to drop by and see us. For more details on how to register and the wide range of exhibitors attending as well as details on the variety of seminars and keynote speakers visit http://www.greatbritishbusinessshow.co.uk/