Lexus Edgware Road general manager Diana Mackinnon believes business operates hand-in-hand with involvement in the local community. As the UK’s flagship Lexus centre and one which regularly tops national sales leagues for the brand, her mix of sponsorship and local charity backing with a strong business drive make for a successful combination. Here she tells the story of one such partnership.
On a particularly poignant day, we at Lexus Edgware Road had the pleasure of meeting an inspirational man whose day we were delighted to have made more pleasurable after he won a week-long test drive in one of our vehicles.
We first met Steven St John at Muswell Hill Golf Club last year when we were introduced to Paul Trow (whose respective daughter and son were married) after our involvement in their fund-raising golf day.
Paul has organised a charity golf competition for seven years running at the club where he is a member – ‘Swing for Sammy’ has raised a staggering £112,000 for Cancer Research UK and other cancer related causes in memory of his daughter-in-law and Steven’s daughter a local primary school teacher Samantha Trow, who died of bowel cancer in 2008, aged just 26.
Last year Lexus Edgware Road provided the Swing for Sammy event with an auction prize of a week-long test drive in the Lexus vehicle of his choice, which was won by Steven, and we promise, it wasn’t a fix! Steven has only just taken advantage of his prize win driving the RX 450h for a week in June.
He dropped us a line saying: “I just wanted to write and say thank you so much for donating the week-long test drive and giving me such a great time driving a fantastic car. During the week was the first time in many a year that my wife suggested we go out just for a drive – very romantic.
“I’ve never driven a hybrid before and was amazed how easily it went from silent electric running to powerful acceleration – great stuff!
“It was lovely to meet you and very good of you to donate the opportunity to the auction and I feel very fortunate to have secured it.”
He went on to talk about his son-in-law Ben, Sam’s husband: “We are amazed at what Ben, Sam’s husband, and particularly his father Paul has done through lots of hard work over the last seven years. Much of their money-raising success is down to the generosity and kindness of many people and businesses like you and yours, and I wanted you to know how much it is appreciated. Today would have been Sam’s 34th birthday and she would have been overwhelmed at how much was going to be done in her memory.”
We are very happy to have sorted the loan of one of our vehicles for the week for Steven and we are even more delighted to know Steven and his wife enjoyed a romantic drive! This year Muswell Hill Golf Club will once again be raising funds for cancer charities with a charity golf day on Friday 3 July and the beneficiaries will be Cancer Research UK and Macmillan Nurses and Lexus Edgware Hill is sponsoring a hole.
Other local companies can sponsor a hole at a cost of £125 (£200 for the 1st, 9th, 10th, 17th and 18th) and all prizes will be gratefully accepted. Entry per head to play is £55 to include 18 holes of golf plus a barbecue lunch.
To donate prizes or hole sponsorships, contact Paul Trow by email email@example.com or by calling 07973-862747 or at 3 Clifton Avenue, London N3 1BN.
For more details on entering the competition contact Seb Frankiss at Muswell Hill Golf Club or email firstname.lastname@example.org with payment on the day.
People who are unable to play but would like to make a donation can do so on uk.virginmoneygiving.com/PhilipTrow