Community Spirit at Lexus Edgware Road

Lexus Edgware Road general manager Diana Mackinnon believes business operates hand-in-hand with involvement in the local community. As the UK’s flagship Lexus centre and one which regularly tops national sales leagues for the brand, her mix of sponsorship and local charity backing with a strong business drive make for a successful combination. Here she tells the story of one such partnership.

On a particularly poignant day, we at Lexus Edgware Road had the pleasure of meeting an inspirational man whose day we were delighted to have made more pleasurable after he won a week-long test drive in one of our vehicles.

We first met Steven St John at Muswell Hill Golf Club last year when we were introduced to Paul Trow (whose respective daughter and son were married) after our involvement in their fund-raising golf day.

Paul has organised a charity golf competition for seven years running at the club where he is a member – ‘Swing for Sammy’ has raised a staggering £112,000 for Cancer Research UK and other cancer related causes in memory of his daughter-in-law and Steven’s daughter a local primary school teacher Samantha Trow, who died of bowel cancer in 2008, aged just 26.

Last year Lexus Edgware Road provided the Swing for Sammy event with an auction prize of a week-long test drive in the Lexus vehicle of his choice, which was won by Steven, and we promise, it wasn’t a fix! Steven has only just taken advantage of his prize win driving the RX 450h for a week in June.

He dropped us a line saying: “I just wanted to write and say thank you so much for donating the week-long test drive and giving me such a great time driving a fantastic car. During the week was the first time in many a year that my wife suggested we go out just for a drive – very romantic.

“I’ve never driven a hybrid before and was amazed how easily it went from silent electric running to powerful acceleration – great stuff!

“It was lovely to meet you and very good of you to donate the opportunity to the auction and I feel very fortunate to have secured it.”

He went on to talk about his son-in-law Ben, Sam’s husband: “We are amazed at what Ben, Sam’s husband, and particularly his father Paul has done through lots of hard work over the last seven years. Much of their money-raising success is down to the generosity and kindness of many people and businesses like you and yours, and I wanted you to know how much it is appreciated. Today would have been Sam’s 34th birthday and she would have been overwhelmed at how much was going to be done in her memory.”

We are very happy to have sorted the loan of one of our vehicles for the week for Steven and we are even more delighted to know Steven and his wife enjoyed a romantic drive! This year Muswell Hill Golf Club will once again be raising funds for cancer charities with a charity golf day on Friday 3 July and the beneficiaries will be Cancer Research UK and Macmillan Nurses and Lexus Edgware Hill is sponsoring a hole.

Other local companies can sponsor a hole at a cost of £125 (£200 for the 1st, 9th, 10th, 17th and 18th) and all prizes will be gratefully accepted. Entry per head to play is £55 to include 18 holes of golf plus a barbecue lunch.

To donate prizes or hole sponsorships, contact Paul Trow by email or by calling 07973-862747 or at 3 Clifton Avenue, London N3 1BN.

For more details on entering the competition contact Seb Frankiss at Muswell Hill Golf Club or email with payment on the day.

People who are unable to play but would like to make a donation can do so on

Congestion Charge Latest

Since July 2013 the congestion charge exemption has been capped at 74 grams per kilometer of CO2 emissions. Are you compliant with the changes to the cap, or is your business losing money by relying on older, high-emission vehicles? If you’ve been holding out on making your next business vehicle choice, we have the answers for you – Toyota still offers a diverse range of vehicles which are exempt from the new limits.

We all look at fuel efficiency as a key statistic when choosing our vehicles, possibly because it’s one of the easiest figures to understand. Do you know which type of vehicle will benefit you the most – a diesel or a petrol/electric hybrid? With London boroughs now penalising high-polluting vehicles, you could be missing a chance to make significant business savings by switching your company vehicles with the help of our experienced fleet team.

Changes to emissions regulations in London may not have been around the last time you purchased a business vehicle, and we’ve just experienced a spate of legislation that will continue to affect business motoring, taxation and benefit-in-kind. You can continue to drive around London with the benefit of no road tax, low BIK, and low running costs.

Car of the week, Jemca Lexus Reading: this RX 450h 3.5 Advance DAB

What has three years’ extended warranty, and is waiting for you at Jemca Lexus Reading?

This Lexus RX 450h 3.5 Advance DAB.

Price: £25,949
Registration: HN61XAJ
Date: Jan 2012
Colour: Obsidian Black
Interior: Grey – Leather
Mileage: 43,092
Transmission: CVT (Auto)

Discover the benefits of the Approved Used Lexus — click to contact Jemca Lexus Reading for a test drive!

Lexus Reading are Exhibiting at The Thames Valley Expo !

As you might have guessed, next month we will be at the Thames Valley Expo for the second time !

We’re not stopping there; we will be showcasing our prestige Lexus Models, so join our team to find out about all things Lexus.

We are in good company

  • Over 70 exhibitors
  • Network with over 700 regional businesses
  • Be inspired by our 7 Keynote Speakers (UK’s Leading Business Keynotes)
  • Be informed by our 7 unique industry leading Workshops
  • Meet new contacts at our 3 speed networking sessions
  • Meet prospects or clients in our dedicated WORKZONE with free Wi-Fi
  • Wonder Women Business Panel – Smashing the glass ceiling
  • Benefit from the Slow Networking Opportunities
  • 2 FREE Tickets to Newbury Racecourse
  • Delegate Goody Bag upon arrival with over £100 of business promotional offers
  • Free Subscription to Talk Business Magazine worth £40

Register by visiting or call 0843 289 4634 or email or

Find out more about exhibiting contact – Alec Jones-hall on 0843 289 4634 or by email

“Total Recall” – Everything You Need To Know About The Airbag Recall

There’s a recall on the loose, and it could affect you.

It’s not a new recall. The BBC reports that over 25 million vehicles across 10 manufacturers have been recalled since this particular issue arose in 2008.

What’s the cause of the recall? Takata airbags, one of the two major manufacturers in the world, identified defective inflator and propellant devices in their airbags. The defect could result in shrapnel being propelled into the vehicle’s occupants in the event of a crash — so this is a fairly serious recall.

What do you need to do? Start with Toyota UK’s Recall Checker to see if your vehicle is affected. If you can’t use the site, a quick trip to your dealer can reveal whether you’ll need a replacement airbag.

In An Open Letter From Takata Corporation the company pledged to “dramatically” expand safety testing and work with authorities and manufacturers.

A Hole In One – Jemca Toyota Edgware Road and Mane Chance Sanctuary Team Up For Golf

Jemca Toyota Edgware road teamed up with Mane Chance Sanctuary, a local horse rescue, to fundraise through a day out on the links.

The “mane” attraction was the chance to win a Toyota Aygo donated by event sponsors Jemca Topyota Edgware Road by achieving a hole-in-one. Sadly, none were earned on the day, and so the prize remains unclaimed.

Mane Chance Sanctuary’s mission is to rescue and rehabilitate abused, abandoned and old horses, integrating them with the local community.

They regularly host visits from terminally ill children, those with special needs and other underprivileged youngsters fulfilling their aim of helping horses help people.